EUROTOW RECOVERY & REPAIR

CASE STUDY

CASE STUDY | EUROTOW RECOVERY & REPAIR

When I contacted Eurotow Recovery and Repair in 2017 (a garage local to me whom I had been a customer of for many years) with regards to their online presense, they were like a lot of small businesses who recognised a website would be useful to their business, they only had a 5 page html website that had not been updated for many years and was not fit for purpose.

Home Page

About Page

Services Page

Vehicles Page

Contact Page

After a few meetings it was decided that a very overdue update to the website was required. It was also decided that they would register the eurotowrecovery.com domain name and forward the eurotowrecovery.co.uk site to this domain, as it was easier for customers to remember.

I reviewed the content from the original site and used anything that was useful when working on the new site which would be developed using the Divi page builder on the WordPress CMS.

1

Updates:

  • Logo / Page Header / Mega Menu
  • Website UX/UI
  • Page Content (All Pages)
  • Design (All Pages)
  • Post Design (All Posts)
  • Consistent Page Header Format (Section)
  • Footer
  • Responsive & Mobile Pages

BEFORE

ET After scaled

AFTER

1

BEFORE

Updates:

Logo / Page Header / Mega Menu

Website UX/UI

Page Content (All Pages)

Design (All Pages)

Post Design (All Posts)

Consistent Page Header Format (Section)

Footer

Responsive & Mobile Pages

ET After scaled

AFTER

EuroTow Logo

DATA INSIGHTS

100%

increase in BOOKINGS

100%

increase in TRAFFIC

100%

increase in REVENUE

ETViews

MORE RESULTS

  • COMPANY GROWTH

    Digitally, the business was nowhere and in order to attract more customers, and to raise awareness of the business services the new website design had a huge impact on the business.

  • MORE EMAILS AND PHONE CALLS

    With the business being primarily a vehicle breakdown service, there were the usual amount of enquiries, but since the launch of the new website, the amount of contact experienced by the business has been unbelieveable.

  • WE ARE GATHERING VALUABLE ANALYTICS

    Demographics of our website visitors:

    Age range | Gender | Geo Location | New vs Returning
    Device Used
    Browser Used
    Traffic Type (Organic / Direct / Social)
    Search terms used to land on website pages
    Busiest time of day for website visitors
    Page visit priority
    Social media generated traffic
    User flow around the website
    How many users have sent used email contact method
    How many users have used telephone contact method
    Goal views - booking forms, email contacts

    Bookings can be broken down by service type, month and how the booking was made (form / email)

  • COMPLIANCE

    Site is mobile friendly
    Site is security compliant (SSL)

  • TRAFFIC

    With the absence of any analytic tracking from the old website, its hard to say, but the company could not be found unless the url was typed into a search engine. Since then, the amount of organic traffic has exploded and accounts for 71% of the website traffic.

  • REVIEW

    With the newly acquired data channels I am now able to review which areas of the website are working and which need improvement.

    Based on this information, the website continues to be developed based on the companies goals.

TASKS

  • GRAPHIC DESIGN

    New high quality logo was designed for use in digital marketing and print

  • UX & DESIGN

    Creative design and User Experience for desktop and mobile. the mobile view is particularly tailored for quick contact and location of the business.

  • PROJECT DELIVERY

    Technical delivery & project management and live support

  • SOCIAL MEDIA

    The social media channels were already in operation and were maintained by the client.

  • ANALYTICS SETUP

    Setup and configured Google Analytics to capture data
    Setup and configured Bing Analytics to capture data
    Setup and configured Search Console to capture data

  • SEO

    Implemented Search Engine Optimisation (SEO) techniques including On Page Factors, Off Page Factors, Site Factors & Domain Factors

  • PHOTOGRAPHY

    The client was responsible for all photography, and images used within the new website design were taken from their social media posts.

  • SECURITY

    SSL certificate implemented to provide website security and to avoid google ranking penalties

    Security plugins added to website to prevent hacking attacks 

  • ONLINE BOOKING REQUESTS

    Created an online contact form to capture customer data and provide an efficient way to book the required service

  • MAINTENANCE

    Installation and monitoring site performance
    Installation and monitoring of site security
    Installation and monitoring backups Disaster recovery testing

FINAL WORD

Since completing the site in 2019, I am no longer involved with the business in terms of any digital development or as a customer.

As they are a local business to me, I see them every day as I walk my dog, and over the last 12 to 18 months I have witnessed huge growth in the business going from a small number of recover vehicles to a larger number. I have also noticed they have increased staff numbers to keep up with the demand for their services.

I am pleased they have not only survived the recent economical issues felt by everyone and every small business, but have thrived.

I feel a sense of satisfaction that the digital work I completed for them played a part in growing their business and I hope they continue to grow.

Russell Ventura

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